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Servis Cheetah: The Controversial Footwear Choice of the Taliban


In the world of footwear, certain brands gain notoriety for unexpected reasons. One such brand is Servis Cheetah, a popular running and sports shoe that has made its mark in the Middle East and South Asia. However, much of its fame – or infamy – comes from its association with the Taliban and other militant groups over the past four decades. In this blog post, we’ll delve into the intriguing story behind the Servis Cheetah shoes and their unexpected connection to the Taliban. From their origins in Pakistan to the controversies surrounding their use, we’ll explore the fascinating journey of these shoes that have made headlines for reasons beyond fashion.

Authentic Servis Cheetah Shoes

The Origin of Servis Cheetah Sneakers

Servis Cheetah is a brand of athletic footwear that hails from Pakistan. Although it may not be a household name in the United States, it has garnered a strong following in the Middle East and South Asia. The brand is particularly renowned for its running and sports shoes, which are designed to provide comfort and support for athletes and enthusiasts alike.

One distinctive feature of Servis Cheetah shoes is their sizing. They are produced according to the UK shoe sizing chart, which differs from the US chart by one size. This means that if you typically wear a US 11, you would need a UK 10 in Servis Cheetah shoes.

The Controversial Association

What sets Servis Cheetah apart from other athletic shoe brands is its association with various militant groups, most notably the Taliban. Over the past 40 years, these shoes have found their way onto the feet of Taliban fighters and other armed factions in the Middle East and South Asia. This unexpected connection has given the brand a unique, if somewhat notorious, reputation.

Servis Cheetah Taliban Shoes

The reasons behind the popularity of Servis Cheetah shoes among the Taliban and similar groups are multifaceted. Firstly, these shoes are relatively affordable and readily available in the regions where these groups operate. The durability and comfort of Servis Cheetah footwear make them a practical choice for individuals engaged in long hours of physical activity, which is common among militants.

Servis Cheetah Taliban Shoes

Moreover, the shoes’ Pakistani origin may also play a role in their popularity. Pakistan shares borders with Afghanistan and has been a focal point for geopolitical conflicts for decades. As such, it is not surprising that products originating from Pakistan find their way into the hands – or onto the feet – of individuals operating in these turbulent regions.

Servis Cheetah Taliban Shoes

Quality Control Concerns Servis Cheetahs

It’s important to note that Servis Cheetah shoes are manufactured in Pakistan, and their quality control can vary. This has led to concerns regarding the consistency of the product. Some users report minor scuffs or imperfections on newly purchased shoes, likely due to less stringent quality control processes.

However, it’s crucial to distinguish between the shoes themselves and their association with various groups. Servis Cheetah is a legitimate brand known for producing affordable and functional athletic footwear, enjoyed by countless individuals worldwide for their intended purpose.


The story of Servis Cheetah shoes and their association with the Taliban is a unique and somewhat enigmatic chapter in the world of footwear. While the brand’s popularity among militants may raise eyebrows, it’s essential to separate the shoes themselves from the actions of those who wear them. Servis Cheetah remains a reputable brand known for producing reliable athletic shoes, and its legacy extends far beyond the controversies that have come to define it in some circles. Whether it’s for sports or casual wear, Servis Cheetah continues to be a choice for many in the Middle East and South Asia, despite its unexpected notoriety.

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